Christina Strobel

About Me

Welcome to my academic homepage!

My research is on how Artificial Intelligence influences human behavior.
Artificial Intelligence is reshaping all aspects of the economy as well as our daily lives. This raises opportunities while creating some challenges at the same time.

I address some of these challenges by running online experiments, laboratory studies and surveys. I am also actively engaged in the current discussion about an Artificial Intelligence Auditing Framework by holding (keynote) lectures and workshops.

Curious to know my answers to questions like:

Acceptance: What do we accept and what do we fear about AI?
Behavior: Does the interaction with AI change our behavior?
Risks: What are the hidden costs of AI?
AI compliance: What are the key elements of a compliant AI ecosystem?
AI auditing: How could AI auditing look like?

Have a look at my papers here or just send me a short message - I look forward to hearing from you.
I work as an Incrementality Specialist at Google where I design, run and analyse experiments to measure the incremental value of advertising. My research is unrelated to my work at Google.

My Competences

Large-scale surveys & experiments

I designed, programmed and conducted large-scale (online) surveys and experiments.

A/B testing

I used controlled online and lab studies to research human behavior.

Data analysis

I analysed big data and panel data sets by using R and STATA.

Human-computer interactions

I researched how humans react to artificial decision-making systems.

Mechanical Engineering

I have a profound knowledge of mechanical production processes.

Automation and algorithms

I am interested in how people react to the use of algorithms.

Resume

Education History

Aug 2015 - October 2019

PhD in Economics (Dr. rer. pol.)

Thesis Title: 'Accountability and Appraisal of Artificial Intelligence' (Supervisors: Prof. Oliver Kirchkamp, Prof. Christoph Engel)

International Max Planck Research School on Adapting Behavior in a Fundamentally Uncertain World (IMPRS Uncertainty)

Friedrich-Schiller University Jena

Experimental and Behavioral Economics

Sep 2017 - Dec 2017

Visiting Assistant Researcher

Yale University

Host: Prof. Jason Dana

Oct 2012 - Mar 2015

M.Sc. in Managmeent & Technology

Technical University Munich

Main Subjects: Finance & Accounting, Mechanical Engineering

Aug 2011 - Feb 2012

Semester abroad in China

Dongbei University of Finance and Economics Dalian

Main Subjects: Finance & Accounting, Foreign Trade

Oct 2008 - Mar 2012

B.Sc. in Business Administration and Economics

Johannes Gutenberg-University Mainz

Main Subjects: Finance & Accounting

Work History

Nov 2019 - now

Incrementality Measurement Lead Central Europe

Google Germany

Designing, supervising and evaluating experiments to quantify the impact and return on investment of ads

Aug 2015 - Okt 2018

Doctoral Research Fellow

International Max Planck Research School on Adapting Behavior in a Fundamentally Uncertain World

Research on the impact of automation on human behavior, the acceptance of self-driving cars, risk-preferences when deciding for others and the influence of an automated payment scheme on performance; using laboratory experiments and large-scale surveys

Sep 2014 - Feb 2015

Student Employee in Strategic Purchase and Procurement Controlling

Knorr-Bremse Systeme für Schienenfahrzeuge GmbH,

Optimization and management of the Supplier and Request Management System and the Supplier Performance Management System in cooperation with the internal IT-department and an external service provider; monitoring of supplier KPIs in SAP

Feb 2013 - Jul 2014

Student Research Assistant at the Chair of Corporate Management (Prof. Mohnen)

Technical University Munich

Programming, conducting and supervising laboratory experiments; statistical analysis of research data; support on various research projects

Mar 2012 - Jun 2012

Intern in Corporate Finance Consulting

FAS AG

Support in multiple financial services and valuation projects; team lead on an internal project to develop a knowledge management system

Jun 2010 - Jun 2011

Deputy Chairwoman of the Board of Management

berater e.V.

Working in and managing the student management consultancy society at Johannes Gutenberg-University Mainz (about 60 active members; organized in JCNetwork e.V.)

Mar 2005 - Jul 2011

Student Employee

Metalltechnik Strobel e.K.

Support in project planning, controlling, accounting and production in the family-owned automotive supplier business

My Research

Sharing Responsibility with a Machine

with Prof. Oliver Kirchkamp

(Friedrich-Schiller University Jena)

Are Algorithms as Risk-Averse as We Are? - Risk-Taking under Accountability for Oneself and Others

with Prof. Jason Dana

(Yale University)

The Hidden Costs of Automation

Single Author Paper

What drives people crazy about self-driving cars and what they think others should do: A survey approach

with Prof. Jason Dana

(Yale University)

Accountable, not responsible - The blasting of legal categories by AI [in german]

with Dr. Barbara Bushart

Independent Audit of AI Systems

with ForHumanity

10

Conference Talks

6

Complete Projects

4

Awards Received

27934

Lines of Code (2020)

Skills

Office/Academia

Word, Excel, PowerPoint

LaTex

zTree, oTree, Qualtrics

Coding Skills

HTML, MySQL

PHP, SQL, Java

R, STATA

Media Presence

Keynote, 10 February 2020

How automation and digitalization change us

In the Keynote Lecture at the Women of TUM network event I outline how computers and machines shape our lives and the challenges we face in human-machine interactions.

Interview, 11 August 2020

The Fascination of Taking on Other Perspectives as a Driving Force in Life

In an interview with the TU Munich I describe how my curiosity about different perspectives and joy in getting to know other thought processes has driven my career.

Video, 26 May 2020

Marketing-Erfolg messen mit Inkrementalitätstests [in German]

In the Google Academy on Air Ads Expert masterclass I explain how to use experiments to measure the effect of YouTube, Display, and App advertisement.